Led the creation of the Ad sales Discovery content hub from initial concept through design and content strategy. This site was designed as a centralized site where our clients can experience our content and upcoming programming priorities as well as see partnerships between high revenue generating clients and Discovery brands.
Discovery talent hosted virtual events along with branded cooking kits. These events were created as an out reach to clients and to continue business relationships during the Covid-19 pandemic.
Discovery’s Upfront averaged up to 3,000 clients in attendance and helped garner up to 5 Billion in annual revenue. Responsible for client outreach, finalizing show flow, talent relations and oversaw production design.
CES activations from the branded Scripps Networks tent space in the Las Vegas Convention Center to the newly merged Discovery’s activations .Year over year, over 500 clients in attendance.
Responsible for all event and marketing logistics which include client outreach, producing panels featuring our Discovery executives to audiences of 200+, talent relations and design production.
Shark Week Client Event to kick off the 2019 program. Created a branded space that aligned with Discovery’s Shark Week theme for over 200 clients. Oversaw client outreach, design and branding logistics.
South Beach Wine and Food Festival Private VIP Reception. A truly VIP experience including talent meet & greets, a Food Network Trends presentation and ticketed events that highlight our brand and how it connects to our consumers.
Food Network’s private VIP client event featuring popular celebrity chefs. Responsible for client outreach and hospitality, talent relations, branding and marketing.
Food Network partnered with MasterCard to create a priceless dinner experience for a number of its card members. I led the collaboration with MasterCard on concepting this experience as well as managing all event logistics such as invitations, menu curation with Food Network Kitchen, talent management and branding.
For Food Network’s 25th Anniversary a custom bourbon mailer was sent out to high level clients.
Developed the narrative and positioning for the newly merged Discovery Portfolio for the 2019 Upfront and marketplace.
